Brand Story  



  

The Beginning

  The origins of Yoka Iizuka trace back to a deeply personal gesture. On June 16, 1980, to mark the birth of his daughter Yoka, Mr. Hiroshi Iizuka began assembling a private collection of rare gemstones. Each stone was chosen not as an object of possession, but as a symbol of care, continuity, and enduring value. What began as an expression of a father’s love gradually evolved into a collection shaped by time, patience, and discernment. This collection became the foundation of Yoka Iizuka — not as a brand conceived for the market, but as a legacy preserved and carried forward.    


Brand Story. YOKA IIZUKA | State-of-the-Art Jewelry Masterpieces



   


  A legacy shaped by time, care, and discretion is not declared. It is built quietly, over generations.     

  


  

        Hiroshi Iizuka and his daughter Yoka 

                            Japan — 1995




Our Approach

We work stone-first. Design follows the character of each gemstone — never the other way around. Some stones become jewellery. Others remain untouched. Both are respected equally.

Discretion is fundamental to everything we do.

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